Brand presence makes it imperative to reach to the masses at the right time and at the right place. Increasingly they are all around us.

And the masses too get benefited by the brand allied services. One such example stuck when a seemingly non TGA was surfing net at the Mumbai international airport.

At the kumbh mela, brands provide free services to gain visibility and preference.  It is notable that the brand marketing gimmicks are making a mark in this market, but it would be interesting to study how such services  ensure brand loyalty in the brand experience cycle.

check link below for more such examples

http://economictimes.indiatimes.com/slideshows/advertising-marketing/when-nagas-pop-revital-voda-takes-a-holy-dip/kumbh-religion-sadhus-new-marketing-props-for-india-inc/slideshow/18568231.cms