A brand, a product range : The appeal, the Endorser


A few days ago I was very delighted to buy Patanjali Hing from a Pakistani store in Hong Kong.

There was a sense of Indian triumph for ‘Made in India’. Staying away from the motherland I am always at my patriotic best. I am and was in awe although Patanjali is not my kind of a brand. What I mean is I won’t go out of my way to buy the products.

Just the day before, I stumbled upon Patanjali Atta Noodles in a different online Pakistani shop. I was very interested to try the product so added in the list. I usually add products over the week before I check out. When I told my friend, philosopher and guide about it he scornfully ridiculed me and asked me not to buy such products.

Right now I checked their website, and ohh my …

There might be ‘customers’ who use these products and will vouch for the brand. And I can understand their preference for the oils and the dhoops, but why on earth should this company / organisation get into making noodles. What is the endorser’s service to humanity for promoting such fallacies?

How on earth, eating atta noodles healthier than eating plain dal chawaal?

Marketing gimmick of getting into the market when the competitor is low (Maggi fiasco) might cost a lot to the brand.

A brand has an appeal and hence the choice of product range. The endorser has an image that too should reflect on the product range. In this case the endorser is also the owner of the brand. God bless the complications.

I find it quite gross that Patanjali also has a beauty products. Come on now! Baba Ramdev and beauty ???

Something is seriously wrong…but surely not with me.



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