Selling iphone 6 on the pavements just outside apple store! So the shop is sold out but there are lots available outside. Only cash accepted 🙂 and obviously you pay more than the shop price.
I think this is an overkill and this is an understatement! Exclusivity is such an important factor of a brand. But the moment every 3rd person has it, how far it will go and how far can it be stretched?
And when goods are manufactured at this scale, is the premium price really justified?
Here is interesting facet to long queues, it may hold true but I dont think iphone owners need a social proof
I think this link gives the real picture,
Now China has the highest population and also they are quite rich and getting richer
And Chinese rich are different 🙂
But frankly I think the wheel has begun to turn!