Stimulus exposure conditions a human mind. What you experience is what you are …every reaction is based on past experiences. The mind is adding newer experiences in the open ended database of the grey matter. The software of human learning takes shape of whatever is it poured into. It is ever growing and always exploring.

If this understanding is true, what is the role of designers? Are we really catering to the needs of human mind? Is it a shot in the dark? Are we creating logical designs? How are we creating user centered experiences? Are we really creating anything?