a refreshing change…



Away from the foundation clad models and stars, zoozoos have successfully stood apart.

But what is so intriguing about zoozoos? is it the character? is it the art direction? it is the innovation? Or is it the communicated emotions?

Any entity that triggers the emotions, achieves the goal more so with the humorous ones.

I wonder if the zoozoos would have gotten the same mileage if they were used to communicate a stark message ?

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